CASE STUDY:
CHAP LOFTS
IN Milwaukee
Junction
RECENT PROJECT HIGHLIGHTS
Proven Sales Strategy: 12 lofts Sold out in just 19 Months.
Chap Lofts is a 12-unit adaptive reuse condominium project located in the Milwaukee Junction neighborhood of Detroit, MI. We delivered real results selling 12 units in just 19 months at a staggering 5 million dollars in sales—all while navigating a market where interest rates doubled in 2022.
Our strategic marketing and sales approach kept momentum strong, ensuring buyers saw the true value of this boutique development. To elevate visibility and attract the right audience, we also hosted an exclusive event with Progressive Art Studio Collective, creating a high-energy experience that showcased the lifestyle and design of Chap Lofts. Even in a challenging market, we make deals happen.
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